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MTV8 (formerly MTV) is the Italian-speaking version of the popular 24-hour music and youth entertainment channel. MTV was available free-to-air across Italy unlike its sister channels elsewhere in Europe. The channel launched free-to-air on September 1, 1997 and moved to digital terrestrial on September 14, 2009. On September 16, 2015 the Italian MTV was rebranded as MTV8.;〔http://www.reuters.com/article/2015/07/31/viacom-sky-mtvitalia-idUSI6N10900A20150731〕 the newly launched MTV Next (from Viacom) is only available on Sky Italia as part of a subscription package.〔http://www.broadbandtvnews.com/2015/08/03/sky-italia-buys-fta-channel-mtv-from-viacom/〕 The Viacom-owned channel MTV Music (Italia) remains available free to air on digital terrestrial. ==History== Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of MTV. Regionalization of MTV in Europe began in March 1997 with the launch of a German-speaking MTV, followed by a UK branded channel in July of the same year. The Italian channel officially launched in London on 1 September 1997, the day when its transmissions entered into the TV programmings of Rete A. On 1 May 2001, after having been acquired by Telecom Italia Media, MTV Italy moved to the frequencies of the late TMC2 (formerly known as Videomusic) thus becoming a standalone channel and getting more and more like every other "big" network in Italy, showing news, movie trailers and other things which would never have fit into the former schedules of the channel. The handover and the whole changing process was advertised with the name of "MTV Regeneration". In early 2002 the channel's operations moved from London to Milan. On 5 July 2013, Telecom Italia Media announced it would be selling its 51% stake in MTV Italy to Viacom for €13.4 million. Telecom Italia Media committed to waiving its financial receivables of €9.7 million as part of the deal. The sale was completed on 12 September 2013. On 1 August 2015, Sky Italia bought MTV Italia. Viacom International Media Networks remains the owner of MTV Music (Italia) which is being broadcast also free to air in Italy. Viacom also launcched a new channel on Sky Italia, called MTV Next. Viacom remains the owner of Comedy Central Italia, Nickelodeon Italia and Nick Jr. Italia. On July 31, 2015 Sky Italia took over ownership of the free-to-air MTV.〔 On September 16, 2015, MTV Italy was rebranded as MTV8 by Sky Italia. Viacom launched on August 1, 2016, a new MTV-channel for Italy, MTV Next and is now only available as a subscription service on Sky. This ended an era whereby MTV Italy was available to the majority of homes across Italy free-to-air.〔https://www.youtube.com/watch?v=L4lC2UpGWjw〕 The Music-station of Viacom in Italy, MTV Music (Italia) remains available free to air on digital terrestrial. MTV Music (Italia) on Sky Italia is only available in a pluspackage. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「MTV8」の詳細全文を読む スポンサード リンク
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